In 2010 German Sanitation, Heating and Air Conditioning Association (ZVSHK) called on all students studying fine arts, design, communication design and architecture to enter an International poster competition entitled ‘Water is Life’.

The aim of the competition was not only to demonstrate that the younger generations are prepared to bear their share of the responsibility for our world but, first and foremost, to publicize the message that ‘Water is Life’ to a broad public by means of worldwide exhibitions. This is even more significant given the fact that on 28 July 2010 the United Nations General Assembly incorporated the ‘right to clean water’ in the Universal Declaration of Human Rights.